Case Studies | Cold Open Lab

B2B content strategy drove enquiries for a 20+ year-old events firm

Industry: Event branding and production Cold Open Lab helped an established business build a digital presence that reflected its experience and its growing focus on event branding. The work brought its new CEO into the content, gave prospective clients more information and helped generate direct enquiries alongside its established referral and partner channels. An established reputation with little presence online The business had been operating for more than 20 years.

Helping a food business reach customers who had never heard of it.

Cold Open Lab connected regular content, relatable videos and advertising to help an independent food business reach customers beyond its existing audience.

See how the work takes shape.

B2B content strategy drove enquiries for a 20+ year-old events firm

Helping a food business reach customers who had never heard of it.