Brand messaging
Make what you offer clear and consistent wherever people encounter your business.
Our services
Brand, marketing and communications services that work together.
Bring your brand messaging, content and customer communications together with one team. We also manage individual campaigns and event communications.
01 / Ongoing support
Your external marketing and communications team.
Get complete brand, marketing and communications support in one engagement. Brand messaging, campaign strategy, website copy, social media, blogs, PR, email and customer marketing work together around your business goals. Start with 90 days, with the option to continue.
Website copy
Page structure and copy that help visitors understand your offer and enquire.
Social media & content marketing
A consistent content plan, with scripts and editing using the material available.
Blogs & search content
Useful answers to customer questions that support discovery through search and AI-assisted answers.
Email marketing & customer relationships
Communication that keeps prospects interested and customers connected after purchase.
PR & external communications
Relevant stories and communications for opportunities beyond your own pages.
Test new ways to reach customers.
During the first 90 days, we test at least three marketing channels and use the response to guide where your business should focus next.
We agree priorities, timelines and delivery arrangements before work begins.
02 / Campaign management
Give your campaign a clear goal and a team to deliver it.
Promoting an offer or planning a launch? We connect the message, content and agreed channels around what you want people to do.
Strategy & messaging
Define the audience, offer and action the campaign needs to support.
Content & coordination
Prepare the campaign material and manage delivery across the agreed channels.
Review & follow-up
Use the response to adjust the campaign and continue the conversation with interested people.
Available as an individual project.
03 / Event communications
Keep your event working after everyone goes home.
Build interest before the event and give attendees a reason to stay connected afterwards. We plan the follow-up while the event is still taking shape.
Before
Give people a reason to attend and the information they need to take part.
During
Keep communications consistent and introduce a clear next step.
After
Follow up with a campaign connected to the event and the interest it creates.
Available as an individual project.
A few things worth knowing before we talk.
What does Cold Open Lab manage?
Cold Open Lab provides complete brand, marketing and communications support. This includes brand messaging, campaign strategy, website copy, social media, content, blogs, PR, email marketing and customer follow-up, planned together around your business goals.
Who does Cold Open Lab work with?
Cold Open Lab works with B2B businesses and consumer and lifestyle brands, including businesses building their online presence and teams that need help coordinating their marketing.
What will our team need to do?
Share business updates and available material, approve content and respond to customer enquiries. Cold Open Lab manages the agreed communications work.
What if we need photos, videos or a website?
We can work with material you already have, guide your team on what to capture, or bring in a production partner. Cold Open Lab handles scripts and editing. For websites, we handle the copy and structure, then work with your developer or a Cold Open Lab partner.
Can you work with our existing team?
Yes. We agree who handles each part of the work and coordinate with your team and relevant suppliers.
What happens after 90 days?
We review the work and the response, then agree how the engagement can continue around your business needs.
Let’s put the right support in place.
Tell us what you’re working towards. We’ll discuss the scope, fees and next steps on a discovery call.
Book a discovery call